Sidetrip’s office is located in Palanan, Makati. It was just a little cute office. Sidetrip is a small market based magazine under Pico Integrated Marketing Agency. They admit it that not everyone knows about their magazine. Moreover, the maiden issue was released on December 2007. It is quarterly publication which costs Php 45 only. It features destinations in the Philippines and smaller than mainstream and travel magazines, measuring 4.75 in 8.5 inches only. The people behind Sidetrip are as follows:
 Managing Editor : Sol Racelis
 Creative Director: J.r Felipe
 Editorial Assistant: Bea Beluan
 Publishers: Joanna Montoya and J.r Felipe
 Marketing Officer: Edmond Baniqued
 Administrative Officer: Melinda Valencia

Can you believe that? There are only few people behind this wonderful magazine. Upon staying at Sidetrip how each and everyone work under pressure. They always go for the best and will always give their readers excellent output. Sidetrip’s favorite words would be PROFITABILTY and MARKETABILITY. Sidetrip’s affordability is still an advantage even if some competitors are distributed for free because Sidetrip gives a different approach.In terms magazine sections, SIDETRIP has fewer sections but jam-packed with information.Travel Tales is a good section, as it offers a comprised version of what other magazines offer. Providing a comprehensive write-up about one or two places is much better than making short articles on various places. Food trip is also a good section as it features new and old establishments. Although it currently has small market base, I believe Sidetrip will boom in the near future if it will explore other opportunities to broaden its reach.